Why I hate the word "Sale"


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Why I hate the word sale

I hate the word sale…… I just hate it. And the reasons are fairly simple:

  • Things always seem to go "on sale" after I buy them. A day or 2 after a purchase that same merchant has it for a lower "on sale" price. I feel like I instantly lost money. Maybe I’m just unlucky?
  • "On Sale" tells me they could have sold it to me at a lower price to begin with and we could have skipped the "will they have a Labor Day/Memorial Day/4th of July/after-Christmas/Black Friday sale" second guessing and waiting. When I want a product, I’d like to just buy it and have it in my hands as soon as possible. I don’t want to wait for a sale.

Maybe I’m just simple minded. I merely want to feel comfortable in my purchase, I do not want to feel "ripped off" 3 days or a week later when I see it for less. A 70% off sale just tells me that their normal price has an astronomical markup as they must be making money at 70% off, so they were making a huge amount of money at the regular price.

So at Gourmet-Delights.com the driving force behind our pricing is to have the LOWEST delivered price EVERY SINGLE DAY. I shop all my competitors weekly, if not more often. And I have yet to find them undercutting my prices. I price things reasonably, and keep them there. You can have the confidence that when you buy from Gourmet-Delights.com you are getting the lowest price. You can buy today, next week, or next month without needing to wait for "a sale", and most importantly not seeing it "on sale" tomorrow and feeling you got ripped off.

I also want you to buy when you want and need it. No waiting for a sale. And I want you to buy in "reasonable quantities". No one wants 6 bottles of Extra Virgin Olive Oil sitting around because it was "on sale" this week. They can go bad if stored too long. Buy what you can comfortably use in a month or 2 and then come back to Gourmet-Delights.com to get the newest, freshest batch when you are almost out. We will both be happier because you will have the freshest and tastiest ingredients always at your fingertips.

Some items on the website do list "on sale"... and you might ask what’s that about. Simply, that is the price the majority of my competitors are selling that same item for. It gives you some idea that while they will charge $32 for Truffle & Salt (and they charge you shipping on top of that), my $21.95 price (with free shipping) is incredibly reasonable and "on sale". The difference is the "sale" is EVERY SINGLE DAY. Buy with confidence and know you are getting prices 15%, 20%, 25%, or more off what everyone else is charging. And you can buy at those prices every single day.
Truffle & Salt
Truffle & Salt
Average rating:
average rating 100%

The original and still the best!

This wonderful blend of ground Italian black truffle and sea salt is irresistible with eggs, grilled vegetables, baked potatoes, french fries, pizza, in soups, and on popcorn!

Main dishes, such as delicate fishes and light pastas, come alive with a sprinkle of this magical salt. Sprinkle it in chicken soup as you put it in the bowl for an amazing flavor!!

Every dish, every bite, becomes a special mouth-watering occasion.

If you love the taste of truffles, this is a MUST HAVE in your kitchen!

A friend of ours keeps it in her purse for those "emergency" trips to fast food burger joints.... TRUFFLE FRIES :)

Featured on Oprah Winfrey's O List and in the December 2009 issue of Bon Appetit Magazine!

Best By: 20July2025

3.5 ounce glass jar
Price: $32.95
On Sale! $26.95 		Quantity

Fennel & Salt with Organic Fennel Pollen
Fennel & Salt with Organic Fennel Pollen
Average rating:
average rating 100%

Casina Rossa's Fennel & Salt with Organic Fennel Pollen is crafted with top quality sea salt, blended with toasted fennel and organic fennel pollen from Tuscany's verdant Arno valley. This salt is an invaluable condiment for salads and vegetables, and is magic on bruschette, pastas, fish, chicken, pork, and grilled meats.

The unmistakable flavor of fennel combined with sea salt will turn your normal dish into something incredible.

Ingredients: Salt 90% (fennel seeds, black pepper, oregano, white pepper, laurel, grass pepper, curry, fennel pollen, thyme, juniper, pimento, mustard) in varying quantity.

Best By: 20Oct2026

3.5 ounce glass jar
Price: $24.00
On Sale! $19.95 		Quantity

Aji Limo Organic Chili Pods (dried)
Aji Limo Organic Chili Pods (dried) Be the first one to write a review

Aji Limo is a chili grown and used mostly on the northern coast of Peru. The pod is 2-3 inches long and changes from a yellow to deep reddish-orange color when it ripens. Aji Limo is spicy (a heat level of 8 on a scale of 10; 60,000 Scoville units) and is primarily used to prepare ceviche and rice dishes. It is also wonderful as a base for chicken and pasta recipes, and a perfect way to add an extra flavor dimension to stew and chili.

To create a paste, remove the stems and soak ajis in water overnight. Drain and mix ajis in a blender with salt, pepper, garlic and extra virgin olive oil. For a more mild paste, remove the seeds and veins before blending. You can freeze the paste for longer storage as necessary.

  • 100% USDA Organic Chili Pods.
  • Gluten Free.
  • This product contains no dairy, soy, refined sugar, preservatives, additives, trans-fat or genetically modified ingredients (GMOs).
  • Certified Kosher.
  • A Rooted Foods Product.
  • Meet the producer.

Ingredients: Organic Limo chili.

1.25 ounce bag
Price: $9.99
On Sale! $7.99 		Quantity

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