Do I need Social Media Marketing?

"Like Us on Facebook" and "Follow Us on Twitter". Today these words are in every advertising campaign. Everyone is saying it, but why?

The reason is simple: social media provides an exceptionally high marketing Return On Investment (ROI) for both large and small companies.

A company with a strong social media presence displays the following characteristics:

• Brand Recognition
• Expand your presence
• Attract new customers
• Enhance awareness
• Credibility
• Companies used to wonder if they needed a webpage.... of course they decided they did. The same is true for social media. Having a webpage, and now having a Twitter account, demonstrates your legitimacy to the billions of people who use, and rely on, social media every day.
• Customer loyalty and engagement
• Directly talk with your customers and potential customers
• Promote Goodwill and Customer Loyalty
• Turn satisfied customers into your best sales team
• Website traffic
• People on their computers and smartphones click on links to get more information, and find products. Include a URL in your Tweet and you will capture those clicks.
• Sales
• When people are on your website/blog, they are focused on your content. They will continue to read and gather information, click on your affiliate links, and add items to their shopping carts.

Everyone has a computer, a huge number of people have smartphones. These consumers have a vast world of information at their fingertips, and use it every day to shop, research a product, discover new ideas, and share with their friends. To tap into this growing market, to keep your business in the forefront of people's minds, to leverage the word-of-mouth marketing of satisfied customers, having a Twitter social media presence is crucial.